Born Identity

What does it mean to be born again? Is this some term that only fanatical Christians are classified under ("born again Christians)?
In reading through John 3:1-10 - there is a dialogue between a religious leader, Nicodemus & Jesus, which challenges how we define ourselves. Jesus tells Nicodemus (and us also) that "no one can enter the Kingdom of God unless he is born again." (John 3:3). In 2011, when it is more common to talk about the rebirth of a company (through a new marketing strategy), a spiritual rebirth may be a bit more of a stretch for some.
Also, the process and action of being born again, is initiated by God....not us. Hmm...so much for thinking that we can do enough good things to make it into heaven, but rather we must trust in the power of Jesus and what he has done on the cross to save us.
So, once we receive this new life, we move from having an allegiance of an old king (Satan) to the King of Kings (Jesus); we move from the kingdom of darkness, to the kingdom of light. All of these promises are so encouraging and amazing.
If you want to hear more about this new birth and the changes our identity takes click here: http://www.gatewaychurchpa.ca/sermons.htm (click on Sept. 25 - Identity).